Petlas Tire Corporation has extended its partnership with 1. FC Köln through its Starmaxx brand for the 2026–2027 Bundesliga season, continuing a successful collaboration that began last year. The renewed agreement reflects Starmaxx's long-term commitment to strengthening its presence in Germany while supporting the brand's continued commercial growth in one of Europe's most important tire markets.
Following a successful first season together, Starmaxx will continue serving as Tire Partner of 1. FC Köln, leveraging the partnership through integrated marketing initiatives, stadium branding, digital campaigns and fan engagement activities designed to strengthen the connection between the brand and German consumers.
Okyanus Tuna, Director of Sales and Marketing at Petlas Tire Corporation, commented:
"Our partnership with 1. FC Köln has provided an important platform for increasing the visibility of the Starmaxx brand in Germany while creating meaningful engagement with football fans. Extending this collaboration reflects our confidence in the German market and our long-term commitment to strengthening our brand presence through strategic sports marketing initiatives. As we enter our second season together, we look forward to building on the momentum we have created and delivering even greater value for our customers, business partners and football supporters."
Philipp Liesenfeld, Managing Director of 1. FC Köln, said:
“Over the past year, we have built a strong relationship based on mutual trust, close collaboration, and shared ambitions. We are pleased to continue our partnership for another season.”
Throughout the 2026–2027 Bundesliga season, Starmaxx will continue to engage supporters through stadium branding at RheinEnergieSTADION, digital campaigns, exclusive fan experiences and matchday activations, further strengthening the partnership both on and beyond the pitch.
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